Labour Pains The Art Of Brand-parenting - Manosh "Sputnique" Sengupta (Rs. 60/- Off)*

9 Nov 2019

10:00 AM

Bengaluru

372 views

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Description

A brand is a life form, more importantly, a human life form - not a product, nor a service and definitely not a corporation. it is endowed with a soul (values); a spirit (emotions); a mind (think) and a body (behavior). Together, these faculties create their personalities (self-image).

 

Session highlights:

Brand as your Enterprises's most-valuable-asset

Brand Purpose as your Enterprises' pole-star

Differentiating between 'parenting' and 'managing'

Purpose-to-Profit pathway

Stories; Parables & Cases

 

A 3-hour interactive session by Manosh "Sputnique" Sengupta. He has over 30 years of experience in parenting, nurturing & mentoring iconic brands - Idea Cellular; Tata; AT&T; Kingfisher Beer; BPL; AT&T; Wipro-Acer; Black Dog.

 

 

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About - Labour Pains The Art Of Brand-parenting - Manosh "Sputnique" Sengupta

A brand is a life form, more importantly, a human life form - not a product, nor a service and definitely not a corporation. it is endowed with a soul (values); a spirit (emotions); a mind (think) and a body (behavior). Together, these faculties create their personalities (self-image).

 

Session highlights:

Brand as your Enterprises's most-valuable-asset

Brand Purpose as your Enterprises' pole-star

Differentiating between 'parenting' and 'managing'

Purpose-to-Profit pathway

Stories; Parables & Cases

 

A 3-hour interactive session by Manosh "Sputnique" Sengupta. He has over 30 years of experience in parenting, nurturing & mentoring iconic brands - Idea Cellular; Tata; AT&T; Kingfisher Beer; BPL; AT&T; Wipro-Acer; Black Dog.

 

 

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