Labour Pains The Art Of Brand-parenting - Manosh "Sputnique" Sengupta (Rs. 60/- Off)*

9 Nov 2019

10:00 AM

Bengaluru

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Bengaluru

MyBoTree 3rd Floor, 5th Cross Road, 25, 60 Feet Rd, 5th Block, Koramangala, Bengaluru, Karnataka 560095(Get Direction)

Early Bird Ticket - Per Person

9 Nov (Sat), 10:00 AM

Your purchase is 100% secured with us

 1200 1152

-0+

Per Person

9 Nov (Sat), 10:00 AM

Your purchase is 100% secured with us

 1500 1440

-0+

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  • Tickets once booked cannot be exchanged or refunded.

Description

A brand is a life form, more importantly, a human life form - not a product, nor a service and definitely not a corporation. it is endowed with a soul (values); a spirit (emotions); a mind (think) and a body (behavior). Together, these faculties create their personalities (self-image).

 

Session highlights:

Brand as your Enterprises's most-valuable-asset

Brand Purpose as your Enterprises' pole-star

Differentiating between 'parenting' and 'managing'

Purpose-to-Profit pathway

Stories; Parables & Cases

 

A 3-hour interactive session by Manosh "Sputnique" Sengupta. He has over 30 years of experience in parenting, nurturing & mentoring iconic brands - Idea Cellular; Tata; AT&T; Kingfisher Beer; BPL; AT&T; Wipro-Acer; Black Dog.

 

 

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About - Labour Pains The Art Of Brand-parenting - Manosh "Sputnique" Sengupta

A brand is a life form, more importantly, a human life form - not a product, nor a service and definitely not a corporation. it is endowed with a soul (values); a spirit (emotions); a mind (think) and a body (behavior). Together, these faculties create their personalities (self-image).

 

Session highlights:

Brand as your Enterprises's most-valuable-asset

Brand Purpose as your Enterprises' pole-star

Differentiating between 'parenting' and 'managing'

Purpose-to-Profit pathway

Stories; Parables & Cases

 

A 3-hour interactive session by Manosh "Sputnique" Sengupta. He has over 30 years of experience in parenting, nurturing & mentoring iconic brands - Idea Cellular; Tata; AT&T; Kingfisher Beer; BPL; AT&T; Wipro-Acer; Black Dog.

 

 

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